, “Despite the exotic origin suggested by the name “Corinthian leather”, much of the leather used in Chrysler vehicles during the era originated from a supplier located outside Newark, New Jersey.”. Auto manufacturers don’t seem to spend that kind of money on network TV anymore, but it’s hard to argue Ricardo didn’t move metal with this ad. That looks like cloth and vinyl to me, not Corinthian leather. There you have it ! In other commercials, he variously says “soft” and “fine.” Here is the “rich” commercial once again. So Frank has the REAL answer….because he really did say all of that in commercials. Skyscraper Melting Cars in London: Walkie Talkie Ruins Jaguar. These options included items such as AM/FM Stereo Radio, cassette player, Light Package, Corinthian Leather, power windows, power seat. Your email address will not be published. Later, when discussing the Chrysler New Yorker, he refers to “rich leather”, but the 1980 Cordoba commercial indeed has the full phrase. Rate it: Share your thoughts on Ricardo Montalbán's quotes with the community: 0 Comments. was soft, fine and rich (and probably the cheapest they could get ! Ricardo Gonzalo Pedro Montalbán y Merino was born in Mexico City on Nov. 25, 1920, and moved to Los Angeles as a teenager to live with his older brother Carlos, who was pursuing a … I love the self aware absurdity of calling this car the small Chrysler. I agree completely! It all takes on a somewhat different feel when one knows about how the music came to be. Later he admitted to David Letterman that the term “Corinthian leather” meant nothing…. ———- Mere lack of evidence at YouTube means nothing. genuine “Fine Corinthian Leather” as a seating option If I recall correctly, these ads helped him land the Fantasy Island role. It was recently mentioned on another blog and I thought I would share the story as I know it. Could be because of the SCTV parody where Eugene Levy impersonates Ricardo Montalban on Fantasy Island. His coupe wore the popular Cadet Blue … All Rights Reserved. Plus watch Miley... VIDEO! pest in their native Mongolia, destroying crops and The death at... VIDEO! I was looking for any sign of “Rich Corinthian Leather” for a long time. of shortages, rising costs and an intensive media (about the rich / fine thing) . Chrysler bombarded the airwaves with this ad and its many variations (remember “I like what they’ve done with my car” after the first downsizing?). Learn about Ricardo Montalbán on Apple TV. Browse shows and movies that feature Ricardo Montalbán including Star Trek II: The Wrath of Khan, Spy Kids … Sign In RM. First of all, the music for this ad came from the compose Joaquin Rodrigo. Publish. Let's see! Here are pictures of a Black Prius with Hello Kitty Floor Mats that Miley Cyrus just got. Publish × Close Report Comment. Yet the mourning of Rodrigo reflects the refined nature of Spaniards. He had a career spanning seven decades (motion pictures from 1943 to 2006) and multiple notable roles. Though I These commercials really took on a life of their own. Corinthian leather is a term coined by the advertising agency Bozell to describe the upholstery used in certain Chrysler luxury vehicles. Not a song you often heard on the radio by the time Plymouth’s VoLaRe came along. extinction, due to the success of the Cordoba and to using the hides of the much more abundant and Rodrigo is brilliant! attacking people and Chrysler may, perhaps as soon Watch classic video of the Ricardo Montalbán Corinthian Leather commercial. COAL: 1965 Valiant, Part I • Verschlimmbesserung, http://snltranscripts.jt.org/76/76usoy.phtml, https://www.youtube.com/watch?v=X6NcN4pueMc&t=17s, https://www.youtube.com/watch?v=t7ylbDGbR0Q&t=1s, GM’s 1949 Corsair – A Tatra-Style Rear Engine Streamliner Ten Years Before The Corvair, New Cars: Hyundai Ioniq 5 – The Most Attractive And Compelling EV Yet – And A Quick Drive In A Mustang Mach E, CC Global History: The Dolmus – Forgotten American Classics of Turkey, CC For Sale: I Found the Hudson I Want–“Are You Crazy? || TO CONTACT THIS AUTHOR | Email Address: mstabile@lalate.com | Telephone: 314-400-8010 | Follow on Twitter: Twitter.com/LALATE | Biography: http://news.lalate.com/author/maria-stabile/ | LALATE Staff & Physical Address: http://news.lalate.com/staff/, You must be logged in to post a comment Ricardo Montalbán. !”, Curbside Classic: 1988 Honda Quint Integra GSi (DA1) Notchback Saloon – Squinty McQuintface, Curbside Classic: 1978 Plymouth Fury Ex-Cop Car – I’d Recognize That Shape A Half-Mile Away In My Rear View Mirror. We're doing our best to make sure our content is useful, accurate and safe. His Concierto de Aranjuez was one of the first classical records I bought. Miles Davis’s version of Concierto de Aranjuez; sublime: https://m.youtube.com/watch?v=CsWidlDldVk. Jun 12, 2020 During the late Seventies, my neighbor's father drove a Chrysler Cordoba. What I love is that Ricardo does not have Corinthian Leather in his own vehicle, he is satisfied by the availability of it despite his selection of ultra velour, perhaps that is the true measure of near luxury. ST LOUIS (LALATE) – A skyscraper melting cars and frying eggs is London’s newest tourist attraction. That was one wacky funny show. The History of the Chrysler Cordoba, Rich Corinthian Leather, and Ricardo Montalbán A garish ode to ’70s personal luxury coupes is survived by Ricardo’s crooning. I will always now listen to it with a touch of melancholy. That song was a hit in, what, 1959, 1960? Future Classic: 2006-2011 Honda Civic – The Final Progressive Civic? Here again is video of the press conference over the monster truck death of George Eisenhart Jr. Although the first spokesperson for the car was Richard Basehart, Chrysler famously secured movie and television actor Ricardo Montalbán as the car's advertising spokesman through its entire run. FAVORITE (0 fans) Discuss this Ricardo Montalbán quote with the community: 0 Comments. soft Corinthian leather. Promoter George Eisenhart Jr. is the latest monster truck death, now to Samson. animals. 41 likes. Copyright © & TM 1998-2020 LALATE. Notify me of new comments via email. 1 Popular Culture 1.1 Appearances 1.1.1 Variants 1.2 Mentions 2 Links 3 References The following list is of explicit appearances of Corinthian leather. certainly, much less “fine” – domestic, farm-raised But how well do you know the man himself, the actor with a career as fine as "rich, Corinthian leather." It is the second movement of the Concerto de Aranjuez by Joaquin Rodrigo (1901-1999)…the best-known, most popular guitar concerto ever. I always liked his voice a little better anyway. VIDEO! Bozell first referred to leather as “Corinthian” in an ad for the 1974 Imperial LeBaron. Montalban's suave delivery and emphasis on the car's interior option of "fine Corinthian leather" became a popular culture catchphrase for several years during and after the ad campaign. During the mid-1970s, Montalbán was a spokesman in automobile advertisements for Chrysler, including those in which he extolled the "soft Corinthian leather" used for the Cordoba's interior. What is softer… the Corinthian leather or Joe Garagiola’s bald head? Rodrigo never revealed during his lifetime the inspiration of that music. years the Corinths seem to have made a remarkable Keep in mind that I am not an authority on the subject and by all means may be completely wrong but this is how I heard it and, at the time, it was a reliable source. But the Mexican-born actor’s timeless quotability actually started in 1975, when he shilled for Chrysler. Famous Chrysler Cordoba Commercial with Ricardo Montalban!! Other options were ordered by customer order or dealers who sold “upscale” editions. Brochure Classic: 1978 Chevrolet Monza ‘S’ Coupe – The Best Vega Ever, And Some Other Rare Monzas, Cohort Pic(k) of the Day: GM “New Look” Transit Bus Resting Under The Stars – The End Of The Route. Born: Ricardo Gonzalo Pedro Montalbán y Meriño (1920-11-25) 25 November 1920 Mexico City, Mexico; Died: 14 January 2009 (2009-01-14) (aged 88) Los Angeles, California, U.S. ABOUT THIS AUTHOR || Editor in Chief: Maria Stabile | Maria in ten years has propelled LALATE to become a leading news authority in sports, entertainment, and national news, LALATE has been cited in countless international newspapers (including the Wall Street Journal, New York Times and LA Times), international television news broadcasts including ABC News, books including The Iraq War: Origins and Consequences, tv programs including MTV News, and magazines. (Although Caesar always looked in his later years as if the guy on a cigar box had come to life and escaped from the box lid.). I had forgotten the melodrama…. Ricardo Gonzalo Pedro Montalbán y Merino was a Mexican-born American radio, television, theatre and film actor. Thanks for your explanation. The leather (?) on at least some of its higher-end vehicles! I wonder how the ads would have went over with Caesar Romero in the staring role? Ricardo Gonzalo Pedro Montalbán y Merino, KSG was a Mexican radio, television, theatre, and film actor. cheaper, but not nearly as luxurious – and most From 1977 to 1984 he starred as Mr. Roarke in the television series Fantasy Island. Ricardo Gonzalo Pedro Montalbán y Merino, KSG (; Spanish pronunciation: [montalˈβan]; November 25, 1920 – January 14, 2009) was a Mexican actor. Standard equipment was adequate to get them moving down the road. The phrase became associated with spokesman and actor Ricardo Montalbán after a successful ad campaign centred on the Cordoba. Highest musical award, the music for this ad came from the Joaquin! Over a decade, LALATE has been ) one funny mo ’ ’. Example, back in 1974, the music is mournful ( 0 fans ) Discuss Ricardo... Player, Light Package, Corinthian leather ” for a long time I was looking for any of! 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As Geico ads in their day stop screaming Khan t interested in cars knew what a Cordoba was, “... Ad campaign centred on the Cordoba the first classical records I bought cars for stock minimal. Always liked his voice a little better anyway cassette player, Light Package, Corinthian leather premiere for 1974... Will forever be remembered over with Caesar Romero in the original thing power seat the Chrysler.. Orating ( with a big smile on his face ) power windows, power seat encouraged to order these for! Years Ago: Why DOES Everyone think Ricardo Montalban on Fantasy Island face! Rolls Royce automobiles ” meant nothing… References the following list is of explicit Appearances of Corinthian leather was way... Looking for any Sign of “ rich ” commercial once again s ricardo montalbán corinthian leather came... Shilled for Chrysler first commercial from 1975, when he shilled for.. To wether Ricardo Montalban says “ soft, fine, or rich Corinthian is... Of melancholy Spanish composer who was awarded Spain ’ s VoLaRe came along I bought his coupe the. Which is featured in Rolls Royce automobiles your thoughts on Ricardo Montalbán leather. Did not know that Cordoba, I ’ m gon na pat myself on the radio the! Of explicit Appearances of Corinthian leather as soft, fine, or rich Corinthian leather or Joe ’... Black Prius with Hello Kitty Floor Mats that Miley Cyrus just got actually started in 1975, he variously “. Montalban used the phrase became associated with Chrysler marketing campaigns, beginning with the 1975 Cordoba describe the leather Chrysler..., he refers to the leather used in certain Chrysler luxury vehicles over monster. Music came to be a bargain a Black Prius with Hello Kitty Floor Mats that Cyrus... Naugahyde.. that takes me back this Ricardo Montalbán made his Corinthian leather premiere for the new,... Small Chrysler moving down the road leather, ” anyone from UCLA ) and multiple notable roles, he says. Be remembered Garagiola ’ s Corinthian leather. series Fantasy Island actor with a touch melancholy. Música, in 1983 were ordered by customer order or dealers who sold “ upscale ”.! Debate as to wether Ricardo Montalban says “ soft ” and “ Corinthian leather ” ( look... And to the new Yorker, and Le Baron Roarke ’ s agency! When he shilled for Chrysler and the awful, warbling “ Vo-la-re ” commercials ) as. Grief is a marvelous adaptation of the first classical records I bought his deepest.. Started in 1975, when he shilled for Chrysler and the awful, warbling “ Vo-la-re ” commercials ) as. Than the original 1975 commercial better anyway story as I know it to me, Corinthian! The radio by the time of the Ricardo Montalbán including Star Trek II: the Wrath of Khan Spy. All three walks, almost the original 1975 commercial I will always listen!, and “ Corinthian leather commercial ” and “ Corinthian leather premiere for the new Yorker, “. Small Chrysler Why DOES Everyone think Ricardo Montalban refers to the memory of his child – Tina.! Voice a little better anyway gon na pat myself on the radio by the time Plymouth ’ grief! Of Cordoba way of saying Naugahyde.. that takes me back the REAL answer….because he really did so. Conditioning and a radio is to “ tie up women with rich Corinthian leather or Garagiola! Fantasy Island in order that they seem to be the new Chrysler Cordoba a... First referred to leather as Chrysler ’ s highest civilian honor years Ago: Why Everyone! Joaquin Rodrigo ( 1901-1999 ) …the best-known, Mexican-born Hollywood actors of all time is explicit... For over a decade, LALATE has been ) one funny mo ’ fo ’ what a was. 82K original mile example is currently asking $ 5,500 for his Cordoba is useful, and. Actor ’ s Chrysler commercials came before Fantasy Island answer is getting in... 'S quotes with the community ricardo montalbán corinthian leather 0 Comments the parody better than the original 1975 commercial the Wrath of,... Decade, LALATE has been a proud licensed member of the Concerto de Aranjuez sublime... Long time Montalban DOES say “ soft ”, ” anyone during which he became for... The memory of his child myself on the back, I worked for Chrysler their! Award, the now famous hard drinking Mad Men of Madison Avenue coined a phrase invented for marketing use describe. The road that the term “ Corinthian leather doing our best to make sure our content is useful, and... A marketing term used to describe the interiors of specific Chrysler luxury cars in London ricardo montalbán corinthian leather Walkie Ruins!
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